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SWOT’s that You Say

SWOT‘s that you say?

One of the best ways to approach the making of strategic decisions within your business and personal environment is by the use of a SWOT. This means looking at your Strengths, Weaknesses, Opportunities and Threats.

Look around and simply ask what is happening right now that has impact internally (Strengths and Weaknesses) and externally (Opportunities and Threats) on me, the team or the organization. Focus your SWOT analysis within one context; the possibilities are endless … sales and marketing, entrepreneurship, business development, stakeholders, customers, competition, leadership abilities or on relationships and partnerships.

A SWOT analysis within any of these contexts consists of a candid look at and appraisal of your Strengths and Weaknesses, Opportunities and Threats. The key is to identify those things that are strategically important, focus on them and build a plan around them. Some potential Strengths are overlooked and should be given more focus. Some potential Weaknesses are overlooked, and should be changed. In the external world, Opportunities are sometimes ignored and Threats go unnoticed until it is too late. It is important to evaluate the SWOT in terms of what the implications are for your particular situation and, following that, to develop an appropriate strategy. Once you are ready, make sure you share your SWOT with the right people, those who are in a position to help.

Think SWOT instead of WHAT and answer the questions that are naturally posed and you will discovery key areas to focus that will make a difference in your life and business.

SWOT‘s that you say? That’s a SWOT, I say.

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Richard Lannon
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