Archive for June 2010

What Does Coke Sell?

By Richard Lannon on June 2, 2010 / General

I watched a great documentary on Coke last night. Question: what does Coke sell? Response: They sell a moment of joy in the daily lives of people. I often ask my business client’s what do they sell? What business are they in? What is their package? They usually say […]

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Get to Know Richard

Richard works with companies that provide products, services, and expertise to other businesses. As a senior strategic business analyst and consultant, his focus is strategic planning, business analysis, and training and development of client organizations.